DMF Lighting is established 30 years ago. It's been a pleasure working at DMF. We fully explored the possibilities of the product rendering and streamlined the processes from industrial models to lifelike renderings. We also discovered a new way of importing the IES files from the engineering department to render realistic lighting visualization. It helps us as well as the customers to see the intensity and the form of the light beam without going to a lighting gallery. I learned tremendously from this opportunity.

Here is some work I created and collaborated throughout the years.
Click to view the Product Guide and The DMF Book.
DRD4 Launch Video (Director's Cut)

The adjustable DRD4 brings ultimate flexibility with an integrated driver and 20º, 30º, and 40º beam options. With its tool-free aiming and field changeable optics and accessories, the DRD4 radically simplifies modern lighting design.

This product launching video is a brief showcase of the product's capability and its remarkable industrial design. DRD4 has been updated several versions and so does the motion clip. Every version pushes it to a new innovative edge.

The motion clip is composed in KeyShot and After Effects. 3D models are made in SOLIDWORKS from engineering dept.

SquareFrame Launch Video

The SquareFrame is a breakthrough addition to the DMF downlighting family. It takes the OneFrame’s exceptional flexibility, simplicity, and performance and reimagines it in a square format that delivers perfect alignment.

This clip is intended to show the versatility of the product. The frame enables the process of installing to be easy as well as flexible. The clip reveals the whole family of the recessed LED downlighting system featuring the multi-angle adjustment of the SquareFrame.

The motion clip is composed in KeyShot and After Effects. 3D models are made in SOLIDWORKS from engineering dept.

This video was designed without audio.
For more work, please visit DMFLighting website and @dmflighting Instagram.

Lights out.

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