After branding the electric automobile startup, I had a cinemagraph idea for their latest photo shoot which would be debuting at CES Las Vegas and social media. The concept of this photo assignment is '100 miles from Santa Monica to Palm Spring', because Ampere 1's range is up to a hundred miles (base model). The two-day photo assignment was challenging and fun. The post-production went smoothly. I am thankful the founder Tony Chan supported this unconventional concept all the way. The cinemagraphs are joyful to make and beautiful to look at.
PROCESS
Drive safe.
