JUMPING 1 TON is a boutique restaurant located in Baldwin Park, CA. The client asked me to create an identity package for their very first restaurant. I understood it is a Chinese fusion restaurant targeting to customers with fast-pacing lifestyle. Being the only designer on the team, I felt obligated and trusted. I chose bold colors and iconic menu to transform from a Chinese restaurant stereotype to a young, happy snack stop. Throughout the months working with them, I shifted from only a graphic designer to an interior designer, a photographer, and business strategist. In this job, I produced the logos, menu boards, business cards, interior designs, food & beverage photos, signs, and ads. I am honored to have such an opportunity and I enjoy every minute designing.
Bon Appétit.
